This is not like the Gall's hidden tailor I had been buying for the past several years. The rubber on this new brand is much thicker, which makes it much less user friendly and less durable. It is a struggle to get the button in and out of the hole, which is quite annoying. After only three times using it, the hole where I was finally able to get the button into ripped. I also gave the gray colored belt a try and it seems to be a little more flexible. The old belts would last me about a year. I am not pleased so far with these.